Canada’s Got Treasures! is a unique, innovative, experimental project spearheaded by the team at the Virtual Museum of Canada labs. The site is the result of over a year of consultation and collaboration between CHIN and every national museum in Canada! Each museum has selected items from their collections that they feel are representative of unique Canada achievements, are of significant cultural importance or are examples of interesting innovations or discoveries. These treasures are accompanied by a video or images, which have been launched on special channels on YouTube and Flickr, as well as a quiz contest. Artworks inspired by these objects and informative essays written by Art History students at Concordia University are also linked to the treasures to provide a comprehensive and unparalleled look at Canada’s museum offerings.
Two treasures launch to the public each week. They can be followed by subscribing to the RSS feed. In addition to the national museums, other museums across the country have submitted treasures to YouTube and Flickr that are displayed on the site. The public can also create video or images of their own treasures and submit through YouTube or Flickr for display. Every treasure (all museums and public) is displayed according to location on a map within the site.
Ideeclic was involved in the planning and implementation of this project from the beginning of the process, and was responsible for consulting, writing the accompanying quiz questions, researching how social media sites such as YouTube and Flickr could be displayed on the site as well as programming and integration.